The challenge
Distributors of dental implant systems in Romania are tasked with capturing the interest of dentists and increasing the adoption rate of technologies provided by renowned global brands in the field.
Operating in such a market requires skill, credibility, and a strong point of differentiation from competitors. The focus is on identifying dentists’ needs and maintaining constant contact with them, and this can only be achieved if the products, services, and company are truly memorable.
Strategy
When you represent some of the leading suppliers in the field of implantology, your visual identity must be top-notch. And when you contribute to the development of a field such as implantology, the mission to inform and educate doctors requires clear, precise, and effective communication.
“Close to perfection”—the company’s slogan—prompted its leadership to strive to communicate, stand out, and present itself better. These objectives formed the basis of the collaboration with Rainfall, which has been ongoing for over four years, and from this collaboration emerged one of the most attractive brands in the field of implantology.
The Solution
Starting with a logo redesign, Artis’s transformation spanned all areas, from trade show and event participation to sales tools. We also redefined the company’s online presence through its Facebook page and website.
Based on a complex product structure and a constantly changing events calendar, complemented by a blog that provides specialists with the latest industry news, the Artis website stands out for its modern, clean design, the accessibility of information for visitors, and the ease with which company users can manage it.
A partner’s mission is to make its collaborators’ work easier. Artis excelled in this regard by offering doctors a consultation scheduling tool, and Rainfall was chosen to create it. The planner’s complex functionality and aesthetic design made it a much-appreciated gift and an important means of brand promotion.
Courses and conferences—what do they all have in common? The social element. We established Artis’s presence and voice on social media with the goal of engaging doctors attending events and keeping them informed about new developments in Artis’s offerings and the dental field.
Outcomes
A cohesive and well-defined brand identity across all channels, which has enabled us to stand out from the competition and strengthen our position as market leader, a modern, attractive, and user-friendly website, and a strong social media presence are the key strengths of our collaboration with Rainfall.
