The Challenge
Timișoara was in the midst of a real estate expansion, and the office market was fiercely competitive. Every developer was vying for top-tier tenants. Vox Technology Park wasn’t just another building; it was a unique concept in the country: an ultra-modern space specifically designed to become an employee retention factor for tech companies.
Our challenge was to cut through the market noise. We needed to build a premium brand from scratch that would communicate this vision and generate substantial demand before the building was even completed. Our role was to act as a dedicated, full-service external marketing and branding department.
Strategy
We approached the project with our core philosophy: brand strategy infused every single asset and action. We began by defining the project’s DNA, positioning Vox not just as office space, but as a “business hub of the future.” This foundational idea generated the tagline: “The next generation business hub”.
From this strategic foundation, our extended design expertise translated the concept of futurism and excellence into a complete visual identity. Next, we designed and developed the presentation website. Here, our design and development teams collaborated to balance the corporate style. We used custom illustrations to make it more accessible and implemented dynamic web elements to visually communicate the brand’s values: evolution and technology.
The strategy culminated in orchestrating the launch event. Leveraging our deep marketing and PR expertise, we managed a complex event for over 200 business leaders, turning a simple presentation into a memorable brand experience.
In a saturated market, a premium building isn’t enough; it needs a premium brand story to attract the right tenants from day one.
Outcomes
Our integrated strategy delivered concrete results even before the project’s completion in 2017. The launch event was a resounding success, creating numerous connections with key business figures who expressed immediate interest in joining the new hub, thus generating qualified leads.
Even before its inauguration, Vox Technology Park was already recognized as one of the most innovative projects on the market, awaited with keen interest. We successfully positioned the project as a market leader and a benchmark for A-class offices in the region, achieving the client’s goal of clear differentiation.
