The challenge
Soari UV protection clothing is a simpler alternative to sunscreens, which need to be applied frequently and have a sticky texture.
Soari products offer complete, even, and constant UV protection for the duration of use; and covered skin is less affected by infrared radiation. What’s more, they can easily be used for any occasion, with any outfit.
Strategy
Our collaboration aimed to establish Soari’s online presence as a platform for both education and sales. Compared to sunscreen, sun-protective clothing is less familiar to consumers. This means we need to both advertise it heavily and educate people about its benefits.
The website informs users about the importance of sun protection and promotes textile products as a comfortable and convenient alternative to sunscreen. Additionally, the platform functions as an e-commerce site, allowing users to purchase Soari products in various colors and sizes.
Soari.ro’s website uses a calming color palette to reflect its brand identity and product focus. The soft, warm hues evoke a summer feeling, aligning with the brand’s emphasis on sun protection.
The interface is designed with user experience in mind, prioritizing clarity and ease of navigation. A simple grid layout organizes the products, making browsing intuitive and enjoyable. High-quality product images, featuring models in various settings, effectively showcase the clothing’s versatility and style.
Clear calls to action, such as “Add to Cart” and “Order a free sample,” are strategically placed throughout the site, encouraging user engagement and driving conversions.
We designed and built a compelling e-commerce platform for a leader in sun-safe style.
Outcomes
Soari.ro won the Innovation in Fashion award at the Good Vibe gala organized by Kudika.ro in September 2023. Overall, the brand has crafted a visually appealing and user-friendly website that effectively presents its brand and product offerings. The harmonious blend of colors, minimalist design, and high-quality visuals creates an inviting online experience that reflects the brand’s commitment to comfortable and stylish sun protection.
