The challenge
PORTA Doors, a prominent player in the competitive door manufacturing industry, faced a dual challenge: upholding their stringent international brand image while driving significant sales growth in the distinct Romanian and Hungarian markets. They needed a marketing partner who could seamlessly navigate the complexities of a large, multinational organization and develop a cohesive digital strategy tailored to local market dynamics. Rainfall Branding stepped in, providing the deep understanding of consumer preferences and effective digital marketing tactics required to generate substantial sales leads across both countries.
Strategy
For complex products, opening doors and generating leads requires an orchestrated symphony of marketing, social engagement, and targeted digital campaigns, not just a single touchpoint. Rainfall Branding took a multifaceted approach, encompassing the creation of compelling marketing materials, engaging social media content, and – most importantly – a robust digital marketing campaign focused on lead generation.
Our strategy included:
Targeted advertising
We implemented highly-targeted advertising campaigns across key digital platforms, including Facebook, Google Ads, and Pinterest. These campaigns were designed to reach specific customer segments in Romania and Hungary, maximizing the impact of advertising spend. Pinterest proved particularly valuable for showcasing the visual appeal of Porta Doors’ products and inspiring potential customers with design ideas.
Strategic landing pages
To optimize conversion rates, we developed dedicated landing pages for seasonal campaigns. These landing pages were carefully crafted to align with the specific campaign messaging and provide a seamless user experience, encouraging visitors to take action.
Content marketing
We created a variety of engaging marketing materials and social media content designed to build brand awareness and drive traffic to PORTA Doors’ online and physical locations. This content was tailored to resonate with the target audience in each market.
Performance tracking and optimization
Throughout the campaign, we rigorously tracked key performance indicators (KPIs) and made data-driven adjustments to optimize campaign performance and ensure maximum return on investment.
For complex products, opening doors and generating leads requires an orchestrated symphony of marketing, social engagement, and targeted digital campaigns, not just a single touchpoint.
Outcomes
The collaboration between Rainfall Branding and PORTA Doors yielded significant results, including:
Substantial traffic increase
The digital marketing campaigns drove a significant increase in traffic to PORTA Doors’ website and online platforms, expanding their reach and visibility.
Heightened campaign awareness
The targeted advertising and content marketing efforts resulted in increased brand awareness and recognition within the target markets.
Growth in in-store leads
The digital marketing activities successfully translated into a measurable increase in in-store leads, demonstrating the effectiveness of the strategy in driving tangible business outcomes.
Rainfall Branding’s expertise in digital marketing, coupled with our understanding of brand strategy, enabled us to deliver a highly successful campaign for PORTA Doors. Our focus on data-driven decision-making and continuous optimization ensured that PORTA Doors achieved their sales targets and strengthened their market position in Romania and Hungary.
