The challenge
Poké means innovation, freshness and color – a unique culinary experience, brought from overseas. The poke concept, although popular in other regions, was relatively unknown in Romania. This is why communicating the concept clearly and attractively was crucial.
Strategy
We collaborated with Poké Bowls & Rolls, a restaurant that offers innovation, freshness, color and a unique culinary experience inspired by overseas and exotic cuisines, ensuring a distinctive visual identity and an optimized user experience through the new website.
A brand’s look is its style. Its personality is its soul. Together, they decide where the brand can go. Our mission? To take care of both. Gradually, we have built the entire visual identity – logo, packaging, illustration, co-designing the mall location, producing the signage and developing the website.
Our goal was to ensure that audiences can quickly find and engage with relevant information that meets their needs, and create a fresh and new website design implemented in WordPress.
The branding messages focused on the idea of new, colorful, fresh and different, highlighting the unique dining experience offered by Poke.
A brand's look is its style. Its personality is its soul. Together, they decide where the brand can go.
Outcomes
By implementing a well thought-out branding strategy and executing it consistently, Poke has managed to differentiate itself on the market and attract a wide audience interested in their innovative and healthy dishes.
