The challenge
PizzaLand is a restaurant created with the aim to develop unusual pizza recipes with extravagant ingredients and a strong desire to create tasty food. The company has taken on the challenge of differentiating itself through bold branding and a well thought-out digital strategy.
Strategy
What do you do in a competitive market? Stand out, of course. In our field, that means logo, visual identity, messaging, and storytelling, all creative and bold.
Strategically, PizzaLand started by focusing on a quality product and exclusive deliveries. Competition on the pizza and food scene in Timisoara, Romania’s third largest city, is fierce, so you have to fight for your slice of the market.
The packaging was the first thing customers came into contact with, so we created a special set of characters to make the pizza box stand out and a set of clever messaging to familiarize ordering customers with the newly developed brand identity.
The cheerful and friendly tone was extended to social media, where we created bespoke illustrations that formed the basis of Facebook and Instagram posts, generating engagement with the new brand.
We continued to build a strong online presence to attract and delight customers. We created an engaging and easy-to-navigate website that evolved into a mobile app for an even faster and more personalized experience. We added e-commerce functionality, allowing customers to easily order and pay online.
Also, because a website needs traffic, we implemented an online promotion strategy to bring PizzaLand to the attention of its target audience. Google Ads campaigns and an active presence on social media generated awareness and kept the brand relevant and fresh in consumers’ minds.
What do you do in a competitive market? Stand out, of course. In our field, that means logo, visual identity, messaging, and storytelling, all creative and bold.
Outcomes
This is the story of the partnership with PizzaLand, a company that entered a market with a good plan and decided to gradually expand into new areas, scoring positively in terms of differentiation, communication, promotion, and, of course, quality.
