The challenge
Oechsler, a global leader in polymer technology since 1864, serves diverse sectors from automotive to healthcare worldwide. The challenge for their Romanian plant wasn’t just maintaining this established international image, but meticulously implementing it across every local touchpoint. Rainfall Branding stepped in to translate Oechsler’s global brand identity into tangible reality, managing hundreds of small projects and requests spanning digital, print, signage, and experiential communication. This comprehensive effort ensured their brand resonated consistently and effectively within the Romanian market.
Strategy
In a big organization, your brand identity isn’t a painting to be admired. It’s a living mural, and you need a thousand careful hands to keep it from getting painted over. The branding objective for Oechsler was to extend and enhance their professional image and brand identity across all stakeholder interactions. By providing comprehensive design, print, and strategy services, we aimed to integrate a cohesive and aesthetic approach to all communications and materials.
This objective led to a strategic partnership with our agency in 2015, a collaboration that has continued to evolve. Our collaboration with Oechsler Romania and Germany involved working closely with their management, HR, and production departments to understand their unique needs and challenges. By bringing our expertise in design, print, and strategy to the table, we’ve completed over 200 projects of different scale together, each designed to enhance the Oechsler brand experience for both employees and customers.
In a big organization, your brand identity isn't a painting to be admired. It's a living mural, and you need a thousand careful hands to keep it from getting painted over.
Outcomes
The comprehensive approach has resulted in a significant expansion of Oechsler’s style guide and brand vision. We’ve seamlessly integrated their brand identity into a wide array of touchpoints, including architectural projects, internal branding initiatives, employer branding efforts, furniture design and execution, signage, printed materials, social media campaigns, photography, video production, work design, and internal documents.
Our partnership with Oechsler demonstrates the power of collaboration and strategic thinking in brand building. By aligning aesthetics with business goals, leveraging external expertise, and ensuring consistency across all channels, we’ve helped Oechsler keep its image sharp while continuing to innovate and grow.
