The challenge
The Gammamed Laboratory emerged from the need to provide patients with a superior alternative to the public healthcare system. This diagnostic imaging clinic aimed to perform high-performance hybrid examinations while communicating a welcoming and relaxing atmosphere.
The hybrid SPECT/CT equipment used by Gammamed combines radiological diagnostic methods with nuclear medicine, enabling accurate and complex diagnoses and treatments.
Strategy
Nuclear medicine can be a complex and intimidating field for many patients. If customers don’t understand, they don’t engage. Branding makes the complex clear. We partnered with Gammamed, a new private medical imaging laboratory in Cluj-Napoca, to make it more approachable and trustworthy.
The goal was to introduce Gammamed to the market in a way that emphasized care for people, professionalism, and high standards. We translated these core values into a friendly yet professional identity, designing and creatively implementing the entire visual identity across all brand materials. This comprehensive approach ensured that Gammamed’s commitment to patient well-being and expertise was clearly communicated from the outset.
Following an initial brand audit, we began shaping a suitable identity based on vibrant colors, brought to life with illustrations and icons specific to nuclear medicine. This design was also reflected in the clinic’s internal signage, ensuring consistency across all visual elements.
We integrated this identity with the chosen communication style for both online and offline media. The dynamic website, presentation brochure, and other informative materials (leaflets, flyers) were designed to ensure that the company’s image and services were clearly communicated to potential clients, whether they were doctors or patients. These materials also facilitated easier interaction between the clinic’s staff and its audience.
If customers don't understand, they don't engage. Branding makes the complex clear.
Outcomes
With a well-thought-out strategy and a meticulously crafted image, Gammamed recently inaugurated its clinic in Cluj-Napoca. Qualified personnel are now responding to an increasing number of referrals from doctors who confidently schedule their patients for specialized investigations.
