The challenge
The CozacOne retail chain incorporates its flagship men’s clothing brand, CozacOne, along with several complementary brands such as Meyer, Seroussi, and Cabani Shoes. Together, these brands cater to distinct consumer groups, offering a diverse range of products that meet the modern gentleman’s wardrobe needs.
CozacOne provides classic and contemporary business suits, refined formalwear, trendy smart casual attire, and a selection of leather shoes and accessories.
Strategy
Rainfall tailored the company’s brand identity, anchored by an e-commerce website featuring a dedicated Lifestyle section. This section focuses on educating the market about men’s fashion, with content further promoted through social media platforms like Facebook, Google Plus, and Twitter.
For in-store visitors, we created a series of Lifestyle magazines, handling everything from concept and content to imagery and design. Building on this foundation, we also developed Wedding Magazine and a dedicated publication for Seroussi, the suit manufacturer. These magazines presented fashion articles alongside style recommendations and inspiration, especially for those unfamiliar with contemporary men’s fashion trends.
The primary challenge was increasing brand awareness, as communication between menswear retailers and the market in the western region was virtually non-existent. Promoting men’s fashion trends became essential to help men understand and adopt the clothing offered by CozacOne.
From teaching the basics of clothing coordination to recognizing different shoe styles or fabric distinctions, we aimed to provide men engaging with CozacOne’s resources and inspiration the tools and confidence they needed to express themselves sartorially.
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Outcomes
CozacOne has since evolved into a well-crafted brand with a strong and unique personality, leaving a lasting impression on consumers. A cohesive identity across all major communication channels has generated engagement and appreciation, making CozacOne one of the most popular men’s fashion retailers in western Romania.
