The challenge
Afluent is a challenger on the Romanian intermodal terminal market, offering excellent business conditions for the movement and storage of freight containers from North to South-East Europe and the Orient.
When you address international markets and stake on the acceptance of global logistics giants, you need to present solid figures aligned with a clear strategy, but also a visual identity that validates your status. Credibility is everything in this game, and how you manage your image is indirect proof of your creative power and control.
Strategy
Working with Afluent, an intermodal train terminal for containers, was a broad and high-stakes project that allowed Rainfall Branding to deeply engage with both online and offline branding challenges. This was a unique opportunity to immerse ourselves in a highly corporate industry where projecting a powerful and capable image is paramount.
We began by committing ourselves to a thorough understanding of the intermodal logistics sector. Our team spent days researching every facet of the business, analyzing the competitive landscape, and engaging in extensive discussions with the Afluent team. This deep dive into their operations and goals was crucial in shaping a brand strategy that accurately reflected their expertise and ambition.
From this robust strategic foundation, we developed a comprehensive brand identity for Afluent. This included designing distinctive stationery and building a sophisticated website that communicated their strength, reliability, and modern capabilities to a discerning corporate audience. Our aim was to create a cohesive brand presence that instilled confidence and clearly positioned Afluent as a leader in their field.
The way you manage your image is indirect evidence of your creative power and control.
Outcomes
The result has been a year-long collaboration with the following outcomes: a catchy name, a memorable visual identity, a new website, carefully executed printed materials, signage all over the terminal and a rich flow of information incorporated into a communication strategy that addresses clients in 8 different languages.
